The Team

Born and raised in Amritsar, India's historic religious and culinary tourism destination, Dr. Pallavi Marwaha began her career as an Assistant Professor at a management institute in India, teaching communication and public relations before transitioning into research and subsequently into the business world. With a Doctorate in Media and Communications, she spent seven years in Singapore researching its tourism markets to decode digital consumer dynamics. She also resided in Germany, gaining firsthand exposure to the European business world and serving as a Founders Associate in Berlin, one of Europe's leading startup ecosystems. Her journey across three distinct tourism contexts, from the heritage streets of Amritsar through the research corridors of Singapore to the entrepreneurial pulse of Berlin, now informs her work at Hike My Brand. She translates seven years of advanced research into strategic brand positioning for high stakes brands, bringing a perspective shaped by three countries, two industries and one uncompromising standard of excellence.

Mr. Jagmohan Marwaha is a marketing veteran with nearly five decades of distinguished experience across India's pharmaceutical industry. Serving some of the country's most respected corporations across Mumbai and Delhi, he devoted equal measure of his career to brand management and to the craft of communication training. He has also authored a marketing manual for the pharmaceutical industry, a work that reflects his enduring belief in precision, clarity and strategic depth. His legacy as a mentor speaks most powerfully through his students. Those he has guided have gone on to achieve distinction in India's most demanding national examinations, spanning both defence and civil services. The Founder of Hike My Brand is one of his many successes, having cleared the prestigious University Grants Commission Research Fellowship examination. Mr. Marwaha brings to Hike My Brand not simply decades of experience, but a living tradition of strategic thinking, purposeful mentorship and proven results.

Siddharth brings nearly a decade of rich experience in the hospitality industry, with a career spanning the IHG Group, one of the world's leading hotel companies, and Qatar Airways, one of the world's most awarded airlines serving destinations across six continents. A vivid traveller by profession, his career and professional journey have taken him across 200 tourism destinations worldwide, giving him firsthand exposure to global travel patterns, destination branding, hospitality expectations and the international tourism landscape. His experiences across Germany, the Middle East and India have further shaped a nuanced understanding of diverse markets and cultures. He holds an MSc in Business Management with a specialisation in Digital Innovation and Business Transformation from the Steinbeis School of International Business, Germany, where his research examined the impact of digital marketing strategies on tourist behaviour within Germany's tourism industry. At Hike My Brand he brings an understanding of how travellers think, choose and engage with destinations across global markets, translating real world hospitality experience into sharper, more informed brand strategy.

Having independently grown a YouTube channel to 7+ million impressions, Harshit brings hands-on experience in content creation, audience building, video production, and platform-specific storytelling. His experience includes work connected to hospitality and lifestyle brands, including Radisson Hotels and Hyatt Hotels. He has overseen the creation of over 400 videos, including more than 300 long-form pieces.